Merch Update

Look, we get it. You want the mugs. The shirts. The stickers. The full “I make questionable life choices and stand by them” starter pack. Same. We want to make that stuff yesterday. But here’s the unsexy truth no one puts on Instagram: merch costs money, printers don’t work for exposure, and our logo isn’t gonna silk-screen itself while we nap.

Right now, coffee is the engine. Every bag you buy is gas in the tank. No bags, no merch. This isn’t us being mysterious or playing hard to get. It’s just capitalism with caffeine.

So yeah, think of it as crowdfunding, except instead of a tote bag you get great coffee and a better personality. You drink it. You buy more. We sell more. Then we turn around and make the mugs, the shirts, the stuff you want to wear while explaining to your parents what this brand actually is.

Bottom line: if you want to rep the logo, you’ve gotta feed the beast first. Keep the orders coming. We’ll keep building. Everyone wins.